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What is slow lead response costing you per year?

Four inputs. Real math, every step shown. No signup, no email gate. See what reaching every inbound digital lead inside five minutes is worth to your business.

Monthly digital ad spend ($) Facebook, Instagram, Google Ads, anywhere a prospect raises their hand.

Average cost per lead ($) If you don’t know, $20 is a fair default for service businesses.

Current contact rate (%) Of the leads you generate, how many do you actually connect with? Most businesses sit around 33%.

Avg revenue from a new customer ($) First-sale value or lifetime value, either works.

Percent of contacted leads that become a customer When you actually talk to a lead, how often do they buy? 20-30% is common.

Extra revenue from responding inside 5 minutes

~$675/month on average, on top of what you'd make today.

You get about 20 leads a month (240/year) from $400/mo at $20/lead.

Today you reach 33% = 7 connected/month. With a 5-minute response (MIT data: 100x contact rate), you reach roughly 80% = 16 connected/month.

That’s 9 extra connected leads/month, or 108/year.

At a 25% close rate on a $300 customer, that’s 27 extra new customers and $8,100 more revenue from the same ad spend.

Learn about Speed-to-Lead

Assumptions in this math: 5-minute response lifts contact rate from your stated baseline to ~80%, in line with the MIT Lead Response Management Study (Oldroyd 2007, 1.25M leads). Lead volume = spend / cost per lead. Close rate applies to contacted leads only.

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